Phygital CRM Transformation for Cleanomatics
We engineered a fully connected phygital CRM ecosystem integrating retail, doorstep service, loyalty funnels, AI-based segmentation and automated customer journeys across digital and physical touchpoints.
Customer Retention Was Stagnating Despite High Acquisition
Cleanomatics operates across luxury laundry, home care services, subscription plans and offline partner touchpoints — but customer data was fragmented.
No behavioral segmentation. No lifecycle automation. No unified customer identity. Repeat revenue suffered.
The Challenge
- • Fragmented online + offline customer identities
- • No segmentation based on behavior or spending tiers
- • Manual retention efforts with low repeat frequency
- • No subscription engagement automation
- • Lack of brand loyalty & premium perception
Our Strategy
We built a complete phygital CRM with connected service journeys, customer identity unification, tier-based segmentation and luxury brand-led retention funnels.
Powered by automation, insight dashboards, and reward loops — Cleanomatics increased repeat purchases, subscription usage and premium conversions.
“Our brand finally feels premium, connected and intelligent. The way our customers return, refer and engage has transformed.”
— Chief Brand Officer, Cleanomatics
Deliverables
Phygital CRM + Mobile App Integration
Loyalty & VIP Tier Segmentation
Automated Retention + Upsell Journeys
Partner Collaboration Funnels
Premium Brand Experience Framework
Behavior Intelligence Dashboard
Impact in 90 Days
3.8x
Increase in Repeat Purchases
62%
Higher Subscription Engagement
4 Luxury
Collaboration Funnels Deployed