Phygital CRM Transformation for Cleanomatics

We engineered a fully connected phygital CRM ecosystem integrating retail, doorstep service, loyalty funnels, AI-based segmentation and automated customer journeys across digital and physical touchpoints.

Cleanomatics Phygital CRM

Customer Retention Was Stagnating Despite High Acquisition

Cleanomatics operates across luxury laundry, home care services, subscription plans and offline partner touchpoints — but customer data was fragmented.

No behavioral segmentation. No lifecycle automation. No unified customer identity. Repeat revenue suffered.

The Challenge

Our Strategy

We built a complete phygital CRM with connected service journeys, customer identity unification, tier-based segmentation and luxury brand-led retention funnels.

Powered by automation, insight dashboards, and reward loops — Cleanomatics increased repeat purchases, subscription usage and premium conversions.

“Our brand finally feels premium, connected and intelligent. The way our customers return, refer and engage has transformed.”

— Chief Brand Officer, Cleanomatics

Deliverables

Phygital CRM + Mobile App Integration

Loyalty & VIP Tier Segmentation

Automated Retention + Upsell Journeys

Partner Collaboration Funnels

Premium Brand Experience Framework

Behavior Intelligence Dashboard

Impact in 90 Days

3.8x

Increase in Repeat Purchases

62%

Higher Subscription Engagement

4 Luxury

Collaboration Funnels Deployed