Insights
Perspectives on leadership, systems thinking, growth, and industry collaboration.
AI Strategy
Delhi GPAI Summit 2026: The Era of Infinite Sameness and the Future of AI Branding Strategy
Why the ₹10,372 Crore IndiaAI Mission signals opportunity and danger for brands in 2026.
2026-03-01•11 min read
Brand Strategy
Why Most Snack Brands Stay Invisible (And How Positioning Fixes It)
Great products and wide distribution don’t automatically build snack brands. Positioning does. Here’s how to escape the commodity trap.
2026-02-18•7 min read
Leadership
10 Things Founders Should Keep in Mind Before Appointing a Fractional CMO
Hiring a fractional CMO isn’t a cost-saving move. It’s a leadership decision. Here are 10 things founders should be clear about before making the call.
2026-01-14•9 min read
Strategy
Disruptive Guerrilla Marketing Warfare & Strategy
How underdogs win markets before scale, funding, or attention using asymmetric strategy, proof, and narrative leverage.
2025-12-20•8 min read
Industry Connect
Insights from the Corporate Connection Event at LBSIM
Key takeaways from the Corporate Connection event at LBSIM, highlighting leadership, industry–academia collaboration, and future-ready thinking.
2025-12-17•5 min read