Digital Enablement for Aarkay Foods

We built an AI-driven CRM ecosystem that automated lead journeys, improved conversions, streamlined sales operations and increased pipeline visibility across the organisation.

Disconnected Systems Were Slowing Down Sales

Aarkay Foods handles inquiries from 40+ countries. But before digital enablement, their workflows relied on manual handoffs, inconsistent follow-ups and no real scoring model.

The result? Missed opportunities, long sales cycles and limited visibility into pipeline quality.

The Challenge

• No automated follow-up or multi-touch lead journeys
• Sales teams spending 40% time on manual tasks
• Lack of standardized lead scoring & qualification
• No AI-based prioritization for global inbound leads
• No unified view of customer lifecycle

Our Strategy

We rebuilt the entire lead-to-sale journey using Zoho CRM + automation + AI scoring.

With custom modules, country-based routing, predictive scoring and WhatsApp journeys—Aarkay achieved 68% improvement in sales efficiency.

“For the first time, our global inquiries feel structured. Prioritized. Predictable. We finally know which leads matter and how to move them faster.”

— Head of Global Sales, Aarkay Foods

Deliverables

AI-Powered Lead Scoring System

Automated WhatsApp + Email Sequences

Custom Zoho CRM Architecture

Sales Playbook + Tiger Sheet

Predictive Funnel Dashboard

Country-Based Auto Routing

Impact in 60 Days

68%

Higher Sales Efficiency

4.2x

Faster Lead Qualification

3 Countries

Auto-Routing Implemented