Digital Enablement for Aarkay Foods
We built an AI-driven CRM ecosystem that automated lead journeys, improved conversions, streamlined sales operations and increased pipeline visibility across the organisation.
Disconnected Systems Were Slowing Down Sales
Aarkay Foods handles inquiries from 40+ countries. But before digital enablement, their workflows relied on manual handoffs, inconsistent follow-ups and no real scoring model.
The result? Missed opportunities, long sales cycles and limited visibility into pipeline quality.
The Challenge
- • No automated follow-up or multi-touch lead journeys
- • Sales teams spending 40% time on manual tasks
- • Lack of standardized lead scoring & qualification
- • No AI-based prioritization for global inbound leads
- • No unified view of customer lifecycle
Our Strategy
We rebuilt the entire lead-to-sale journey using Zoho CRM + automation + AI scoring.
With custom modules, country-based routing, predictive scoring and WhatsApp journeys—Aarkay achieved 68% improvement in sales efficiency.
“For the first time, our global inquiries feel structured. Prioritized. Predictable. We finally know which leads matter and how to move them faster.”
— Head of Global Sales, Aarkay Foods
Deliverables
AI-Powered Lead Scoring System
Automated WhatsApp + Email Sequences
Custom Zoho CRM Architecture
Sales Playbook + Tiger Sheet
Predictive Funnel Dashboard
Country-Based Auto Routing
Impact in 60 Days
68%
Higher Sales Efficiency
4.2x
Faster Lead Qualification
3 Countries
Auto-Routing Implemented