From Mad Men to Machine Learning

Abhra BanerjeeFounder · Cleanomatics · Fractional CMO · Martech Leader

From global brand leadership to founding Cleanomatics - shaping the future of martech, customer experience, and digital growth.

Abhra Banerjee

ABHRA'S STORY

Corporate Veteran Turned
Silicon Valley Entrepreneur

Spanning a career of three decades, Abhra Banerjee is an alumnus of the Delhi School of Economics, XLRI and UC Berkeley - Haas School of Business.

Abhra has worked across India, South East Asia, Europe, and the US in multiple C-suite roles (CMO & CEO), building and scaling some of the world’s most prestigious brands.

Abhra Banerjee

Journey of Growth & Transformation

A professional evolution from brand storytelling to digital transformation leadership.

Ogilvy & Mather

Account Executive

1995 - 1996

Kolkata, India

Managed Command Cellular – one of Ogilvy Kolkata’s biggest accounts. Built a foundation in strategic brand and client management.

Advertising · Brand Strategy · Client Servicing · Project Coordination

© Ogilvy Media

Times Mobile (The Times of India Group)

Head - Marketing (Telecom)

2003 - 2005

Mumbai, India

Led telecom content marketing for India’s largest media group. Pioneered mobile short-code ecosystem & strategic brand partnerships.

Marketing Strategy · Mobile Campaigns · Product Innovation · Media Planning

© Times Group

Akzo Nobel / ICI Paints (Thailand)

Channel Marketing Controller

2005 - 2008

Bangkok, Thailand

Managed ASEAN retail channel strategy. Drove color marketing innovation and channel optimization across Southeast Asia.

Channel Marketing · Retail Strategy · CRM · Regional Management

Akzo Nobel / ICI Paints (Thailand)

© Akzo Nobel

Century Plyboards (I) Ltd

Vice President & Business Head

2008 - 2013

Kolkata, India

Led Decorative & Furniture divisions. Spearheaded diversification and national expansion within building materials category.

Leadership · CRM · Business Development · Sales Strategy

© Century Ply

Dalmia Bharat Group

Executive Director - Sales & Marketing

2013 - 2016

Kolkata, India

Drove national expansion & dealer engagement. Led breakthrough performance marketing initiatives in the cement category.

Business Growth · Channel Development · Performance Marketing · Leadership

Dalmia Bharat Group

© Dalmia Bharat

Havells India Ltd

Vice President & SBU Head

2016 - 2019

New Delhi, India

Headed STANDARD Electricals. Achieved record growth & diversification into consumer durables after Lloyds acquisition.

Strategy · Business Scaling · Sales Operations · Product Expansion

© Havells India

Cleanomatics Tech Solutions

Founder & CEO

2020 - Present

Gurugram, India

Built India's first tech-enabled D2C laundry & textile care platform with CRM automation, logistics optimization & AI ops.

Business Leadership · CRM · Automation · Brand Strategy · Innovation

© Cleanomatics

BNI Incredibles, Gurgaon

Leadership Member

2022 - Present

Gurugram, India

Former President, Education Coordinator & Mentor. Facilitated business growth through structured networking.

Networking · Mentorship · Communication · Leadership

BNI Incredibles, Gurgaon

© BNI Gurgaon

Leader Stories & Testimonials

What Leaders Say About Working With Abhra

Hear from founders and business leaders who have worked with Abhra to turn strategy into execution, accelerate growth, and build smarter businesses through marketing, technology, AI, and automation.

Ranjan Sapra testimonial
FIELD SERVICES
PestCure

“The real difference in growth speed comes down to technology, AI, and smart solutions. Team Cleanomatics understood our exact operational needs and delivered super fast to help us scale”

Ranjan Sapra

Founder & Owner, Pestcure India

Abhra Banerjee testimonial
AI AUTOMATION
Cleanomatics AI

“Agentic AI is revolutionizing operations. We build autonomous workflows that multiply team output.”

Abhra Banerjee

CEO & CMO, Cleanomatics Tech Solutions

How Abhra Helps Businesses Grow

Fractional CMO + Business Growth

You face:

  • Unclear marketing direction
  • High CAC, low-quality leads
  • No alignment across teams

Abhra solves by:

  • End-to-end growth strategy
  • Fixing funnel leaks
  • Cross-team alignment & KPIs
  • CTS Echo for growth ops

Outcome: Predictable and scalable revenue systems.

Martech, CRM & Automation

You face:

  • No lead tracking or follow-ups
  • Manual operations slow growth
  • No visibility on performance

Abhra solves by:

  • CRM setup
  • Sales & marketing automation
  • Dashboards & analytics
  • CTS Echo Email Automation for zero-touch ops

Outcome: Faster conversions with zero operational chaos.

Brand Building & Personal Branding

You face:

  • Low brand recall
  • Weak identity or positioning
  • Crowded & competitive category

Abhra solves by:

  • Brand narrative + positioning
  • Digital identity & communication
  • Celebrity/industry-driven branding
  • CTS Echo Brand Builder for brand ops

Outcome: High trust and premium brand perception.

GTM Strategy & Omni-Channel Growth

You face:

  • No clarity on best channels
  • Poor launch outcomes
  • Weak market penetration

Abhra solves by:

  • Disruptive GTM design
  • Channel acquisition planning
  • Competition & category mapping

Outcome: Strong multi-channel presence and pipeline.

HR, Leadership & Organization Systems

You face:

  • Unstructured HR processes
  • Low team motivation
  • No KPIs, KRAs or performance system

Abhra solves by:

  • Talent + success planning
  • KPI/KRA frameworks
  • PMS, R&R & culture building

Outcome: A motivated team that drives revenue growth.

Growth Hacking & Scaling

You face:

  • Stagnant or slow growth
  • No innovative experiments
  • Overdependence on one channel

Abhra solves by:

  • High-ROI growth levers
  • Multi-layer acquisition channels
  • Retention + loyalty systems

Outcome: Compounding long-term business growth.

Introducing CTS Echo

Turn B2B outreach into a connected growth engine.

Meet CTS Echo, an AI-powered B2B outreach platform that connects lead discovery, personalized engagement, conversations, and meeting booking in one workflow.

Email
LinkedIn
WhatsApp

Coordinate outreach across multiple channels

Bring prospect replies into one workflow

Move qualified conversations toward booked meetings

One connected workflow. More organized B2B outreach.

CTS Echo — Infinite Growth
Workflow overview

Multiple channels, one workflow

Email

Personalized

LinkedIn

Professional

WhatsApp

Conversations

The outreach flywheel

From first contact to meeting

AI-assisted
01

Discover

Find and enrich relevant B2B prospects.

02

Engage

Coordinate personalized outreach across channels.

03

Qualify

Organize replies and identify interested prospects.

04

Book

Move qualified conversations toward meetings.

Designed to bring outreach activity into one organized view.

Illustrative product workflow — not a live dashboard screenshot.

Built for B2B growth

Less fragmentation. More connected selling.

Bring the key stages of outbound prospecting and engagement together without turning your homepage into a feature catalogue.

01

Omnichannel outreach

Bring Email, LinkedIn, and WhatsApp outreach into one connected workflow.

02

AI-powered lead intelligence

Source, enrich, organize, and prioritize prospects for your sales pipeline.

03

Unified AI inbox

Bring conversations together and assist your team with contextual reply drafts.

Selected Case Studies

WHY CHOOSE ABHRA

With 30+ years of hands-on experience across India, SEA, Europe and the US - Abhra brings a rare combination of corporate leadership, startup execution and Silicon Valley innovation.

  • PROPOSITION

    Startups and small enterprises are usually up against large conglomerates. With limited resources, they must adopt the smartest marketing practices to win by changing the game.

  • VALUE FOR MONEY

    Abhra’s approach is extremely result-oriented. Backed by core marketing principles, he works in phases - first test the waters, and if it works, go ALL IN.

Abhra Banerjee
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Let’s Build Something Exceptional

Whether you need marketing, CRM automation, brand strategy or performance-driven growth - we create solutions that deliver measurable impact.

Performance Marketing & Funnels
CRM Automation + Martech
Brand Strategy + Creative Production
Growth illustration

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